PRIVACY POLICY DECLARATION

Last Updated: 15 October 2025

SUMMARY

Here is a quick rundown of our Privacy Policy Declaration to help you understand how we handle your information. When you visit our website, contact us, or use our services, you confirm that you have read and understood our full Privacy Policy below. Consent will only be requested where required by law (e.g., for marketing emails or cookies)

What is this policy about?

This policy explains what personal information we collect from you, how and why we collect it, how we protect it, and who we share it with. It also informs you about your rights regarding your personal information.

What information do we collect?

To provide the services you request, we collect personal details such as your First Name, Last Name, Email Address, Physical Address, and Telephone Number.

When you visit our website, data from your computer is also collected and stored by our website platform provider.

We use third-party applications and platforms that might also collect information about you. Our full Privacy Policy lists these applications and platforms.

How do we process your information?

We always process your personal data according to the purposes outlined in our Privacy Policy.

Why do we process your information?

We process your personal information only with your consent, as part of a contract with you, or when necessary for our legitimate interests, which are detailed in our Privacy Policy.

What are your rights?

You have the right to access the data we have about you. You can also restrict or object to our processing of your personal data. Additionally, you can request that we erase, correct, or transfer your personal data to someone else.

If you are subscribed to our newsletter, you have the right to unsubscribe or opt out of our email marketing. Legally, you can appeal any decisions we make regarding the processing of your personal information.

Do we sell your information?

Absolutely not!

How do we protect your data?

Yes, we have protective measures in place. You can read about them in our full policy.

What if you have complaints about our data handling?

You should contact the Data Protection Authority in your area. Full details are provided below.

How will you know if we change this policy?

We will inform everyone on our email list. If you are not on our list, you can check the date of the last update on our website. By using our services or visiting our website after that date, you are agreeing to the updated policy.

FULL PRIVACY DECLARATION OF A MORE-THAN EDUCATION WITH KELLY MERRITT

The following data protection declaration applies to A More-Than Education, https://morethaned.com/ and its sub-domains, affiliated sites, and A More-Than Education’s pages and accounts on Facebook, Instagram, LinkedIn, Bluesky, Whatsapp, and Youtube. (“Website”/”Site”/“Websites”/”Sites”).

It defines the principles under which we process all personal data that we collect from you or that you provide. We respect your privacy choices and understand your need to keep your personal information confidential. We are committed to safeguarding all information we collect from you when you use or access our content, services, and/or products.

Our commitment to protecting your privacy and ensuring transparent communication aligns with the principles of legal fluency that drive our business practices.

If you are a User, visitor, viewer, subscriber, client, and/or customer of our Sites (referred to collectively as “User,” “You,” or “Your”), please read this Privacy Policy in its entirety before using, viewing, downloading, purchasing from, or accessing our Site, content, services, and/or products.

By using our Sites, you acknowledge this Privacy Policy. We rely on the specific lawful bases set out below (e.g., contract, legitimate interests, consent where required, or legal obligation).

If you do not acknowledge these terms, please do not access our Sites or engage any of our Services.

General Information about the collection of personal data and provider identification

WHAT DO WE COLLECT?

We collect, store, and use the following personal data:

We also collect, store, and use data regarding your behavior, such as purchase data and information from your computer, including your IP Address, Geographical Location, Browser Type, Time Zone, Operating System, Browser Version, Pages on our Site that you visit, the time and date of your visit, and the duration spent on those pages.

Additionally, we collect information from any communications you send to us via email or through our website, including the content and metadata of such communications.

HOW DO WE COLLECT YOUR PERSONAL DATA?

In most instances, you provide us with the data we collect. We collect and process data when you:

We collect information about your computer, including your IP address, geographical location, browser type and version, and operating system through automated data collection technologies, including Cookies, and similar methods, as detailed below. This means we are already collecting this data when you browse our Site.

We collect communication content and metadata when you post it to our Sites or mobile application, and when our website generates metadata in connection with your communication.

Before disclosing the personal information of another person to us, you must obtain that person’s consent to disclose and process their personal information in accordance with this policy.

OUR LEGAL BASIS FOR COLLECTING AND PROCESSING YOUR INFORMATION

We process your personal data only where there is a lawful basis under the Swiss Federal Act on Data Protection (FADP) and the EU/UK General Data Protection Regulation (GDPR). Specifically, we may process your data for the following purposes:

If you submit personal information for publication on our site, we will publish and otherwise use that information in accordance with the license you grant us.

Without your express consent, we will not provide your personal information to any third party for their direct marketing, or for any other third party’s marketing purposes.

WE WILL DISCLOSE YOUR PERSONAL INFORMATION IN THE FOLLOWING INSTANCES:

We will never sell or trade your personal information.

We may disclose your personal information to any of our employees, insurers, professional advisers, agents, suppliers, or subcontractors as reasonably necessary for the purposes set out in this policy.
We will disclose your personal information under the following circumstances:

Except as provided in this policy, we will not provide your personal information to third parties.

DETAILS ABOUT OUR PLATFORM AND SERVICE PROVIDER

Our website is hosted by WPEngine (“Host”). Our Host provides us with an online platform to host our blog and sell our products and services.

Your data may be stored through our Host’s data storage, databases, and general applications.

Our Host and other service providers may use analytical tools to measure traffic and usage trends for our website. For example, when you visit our website, our Host will collect the following information:

Your data may be processed by our Host in accordance with its Privacy Policy, which can be found here: https://wpengine.com/legal/privacy/. We encourage you to review their policy.

INTERNATIONAL DATA TRANSFERS

The information we collect may be stored, processed, and transferred between any countries where we operate in order to utilize the information in accordance with this policy. This means your personal information may be transferred to, stored in, and processed in jurisdictions other than where you reside.

Specifically, the information we collect may be transferred and/or processed in Switzerland, the United States of America and the EU.

  • Data Privacy Framework (EU/UK/Swiss): Where recipients in the U.S. are certified under the EU–U.S. Data Privacy Framework (DPF), its UK Extension, or the Swiss–U.S. DPF, we rely on those certifications as adequacy mechanisms (GDPR Art. 45; FADP).
  • Standard Contractual Clauses (SCCs): If a recipient is not DPF-certified, we use the European Commission’s SCCs (and, where applicable, the UK International Data Transfer Agreement (IDTA) or the UK Addendum to the SCCs, and the Swiss FDPIC-approved SCCs), together with supplementary measures informed by a Transfer Impact Assessment (TIA).
  • Other adequate countries: Where transfers are made to countries recognized by the European Commission or the Swiss Federal Council as providing an adequate level of protection, those adequacy decisions serve as the transfer mechanism.

We maintain records of our transfer mechanisms and will update this Policy if the legal frameworks change (e.g., DPF invalidation or adoption of new SCCs).

WHAT ARE YOUR RIGHTS?

You have the following rights under the Swiss Federal Act on Data Protection (FADP) and the EU/UK General Data Protection Regulation (GDPR).

We will respond to your rights requests within 30 days, with the possibility of extension by up to two additional months where permitted by law.

We may deny your requests in certain instances; for example, if we cannot verify that you are the owner of the information, or if we are legally required to retain a copy of the personal information. In such cases, we will communicate this fact to you in writing.

Legally, you may appeal our decision by responding to the communication denying your request.

YOU HAVE A RIGHT TO UNSUBSCRIBE

If you wish to unsubscribe from our email list at any time, please send an email to kelly.merritt@morethaned.com or follow the instructions provided at the bottom of every email we send.

Our email service provider allows us to segment and tag our leads. As a result, it is possible that you may be part of several segments or lists, particularly if you interact with us through different methods. For example, you might have sent an inquiry, downloaded a lead magnet, watched a specific presentation, or purchased a particular service or product. Consequently, when you unsubscribe using the link in an email, you may only be unsubscribing from a specific segment or list.

To completely unsubscribe from all of our lists, you may need to send an email to kelly.merritt@morethaned.com.

HOW DO WE RESPOND TO “DO NOT TRACK” REQUESTS?

We do not respond to legacy “Do Not Track” signals, as no industry standard exists. However, where required by law (e.g., California CPRA), we honor browser-based opt-out preference signals such as Global Privacy Control (GPC) for opting out of “sale” or “sharing” of personal information.

HOW LONG DO WE RETAIN YOUR DATA?

We retain data for as long as necessary to fulfill the purposes for which it was collected. We may keep your data even after a particular matter or exchange has concluded, solely for record-keeping purposes and to respond to queries.

Notwithstanding the other provisions herein, we will retain documents, including electronic documents, that contain personal data under the following conditions:

Accounting and contract records may be retained for up to ten (10) years to comply with legal obligations. Marketing and analytics data will be deleted or anonymized sooner, especially if you withdraw consent. Other data is retained only as long as necessary for the purposes set out in this Privacy Policy.

If you request that we stop sending you marketing communications or unsubscribe from our email list, we will retain certain details, such as your name, to ensure that you are not contacted again.

SECURITY OF YOUR PERSONAL INFORMATION

Data Breach Notification

Where we become aware of a personal data breach, we will assess its risks and notify the competent supervisory authority within the applicable legal timeframe (e.g., GDPR/UK GDPR) and notify affected individuals where required by law (including under FADP and applicable laws where you reside).

COOKIES AND TRACKING TOOLS

Cookies

Our Site uses cookies. These small text files allow us to store specific, User-related information on your device while you are using our Site. Cookies enable us to determine the frequency of use and the number of Users of the pages on our Site, as well as to analyze the behavior of our Site Users. They make our offerings more User-friendly.

Cookies are stored beyond the end of a browser session and can be retrieved when you revisit the Site. If you prefer not to have cookies stored, you should adjust your internet browser settings to refuse cookies.

We have a separate cookies policy that explains what cookies we use and how you can choose to accept or reject them. You can read it here.

You can also delete cookies. If you are in Europe, you can learn more about how to delete cookies at www.youronlinechoices.com.

Note, however, that deleting cookies may negatively impact the usability of many websites.

Meta (Facebook/Instagram) Pixel

We load Meta Pixel only after your consent (EU/UK/CH) through our cookie banner. Pixel data may be transferred to the U.S. under the DPF (where applicable) or SCCs with supplementary measures. You can withdraw consent at any time via the banner settings.

We Use Google Analytics (GA4)

We use Google Analytics 4 to analyze Site usage. In the EU/UK/Switzerland, we deploy Analytics only after you give consent via our cookie banner. We enable IP anonymization and limit data retention where available. Where Google transfers data to the U.S., we rely on Google’s participation in the EU-U.S. DPF/UK Extension/Swiss-U.S. DPF (where applicable) or SCCs with supplementary measures. You may opt out using the Google Analytics opt-out add-on.

OPT-OUT OF TARGETED ADVERTISING

You can opt-out of targeted advertising by visiting the following websites:
Network Advertising Initiative (NAI): http://www.networkadvertising.org/choices/
Digital Advertising Alliance (DAA): http://www.aboutads.info/choices/

PRIVACY POLICY ON CHILDREN

Children under 18 years of age may access our Sites only with the consent of their parent or guardian.

While we may collect personal information of children under 18 years of age, we only do so with the consent of the child’s parent/s or guardian/s. The parent or legal guardian is responsible for the minor’s use of our Sites and Services.

If we become aware that we have collected personal data from anyone under the age of 18 without verifying parental consent, we will take steps to remove the information from our system.

WE WILL NEVER SELL YOUR INFORMATION

We do not sell your personal information. We also do not “share” personal information for cross-context behavioral advertising or similar profiling, unless permitted by law and subject to your right to opt out.

Where required (for example, under the California Consumer Privacy Act as amended by the CPRA), we provide a “Do Not Sell or Share My Personal Information” mechanism and honor browser-based opt-out preference signals such as Global Privacy Control (GPC).

YOUR PERSONAL DATA WHEN YOU PURCHASE ANYTHING FROM OUR SITES

Payments are processed by our payment providers under their privacy notices. Our providers may store tokenized payment credentials on our behalf to enable authorized transactions (e.g., booking charges, no-show fees), and we may access limited payment identifiers (such as the last four digits and expiry month/year).

We utilize the following payment gateways:

Credit Card Payment Processed by Stripe

Payments on our Sites may be processed by our provider Stripe, Inc. (U.S.). Stripe acts as an independent controller of payment data. Transfers of personal data to Stripe rely on its participation in the EU–U.S. DPF, UK Extension, and Swiss–U.S. DPF, or on the SCCs with supplementary measures if required. We do not collect or store full card numbers. We may receive limited identifiers (e.g., last four digits and expiry month/year) for records.

If you have questions about Stripe’s Privacy Policy, please contact privacy@stripe.com.

USE OF SOCIAL MEDIA PLUG-INS

We currently use the following social media plug-ins: Facebook, Instagram and LinkedIn

You may interact with us through our social media accounts and other third-party applications we utilize. To the extent practicable, this Privacy Policy applies to those interactions.

Please be aware that personal information you provide or transmit via these social media accounts or third-party applications is typically collected and processed by the respective platform providers as independent controllers, not by us. Such information is therefore subject to the privacy policies of those providers, who may also use cookies and similar technologies.

To understand how our social media and third-party application providers collect and use your data, we encourage you to review their respective privacy policies here:

Meta Platforms, Inc (Facebook): https://www.facebook.com/privacy/policy
Meta Platforms, Inc (Instagram): https://privacycenter.instagram.com/policy
LinkedIn, Inc.: https://www.linkedin.com/legal/privacy-policy

THIRD-PARTY LINKS

Our sites may contain links to websites not operated by us. If you click on a third-party link, you will be directed to that third-party’s site. We strongly advise you to review the Privacy Policy of every site you visit.

We do not control, and are not responsible for, the content, privacy policies, or practices of any third-party sites or services.

OUR SOCIAL MEDIA ACCOUNTS AND THIRD-PARTY APPLICATIONS WE USE.

You may interact with us through our social media accounts and other third-party applications we utilize. To the extent practicable, this Privacy Policy applies to those interactions.

Please be aware that the personal information you transmit to our social media accounts or through third-party applications is typically collected by the platform providers, not by us. Therefore, such information is subject to the privacy policies of those providers, who also utilize cookies.

To understand how our social media and third-party application providers collect and use your data, we encourage you to review their respective privacy policies here:

Facebook

Owner: Meta Platforms, Inc
Transfer basis: Certified under the EU–U.S. DPF, UK Extension, and Swiss–U.S. DPF.
Privacy Policy: https://www.facebook.com/privacy/policy

Facebook

Owner: Meta Platforms, Inc
Transfer basis: Certified under the EU–U.S. DPF, UK Extension, and Swiss–U.S. DPF.
Privacy Policy: https://www.facebook.com/privacy/policy

YouTube

Owner: Google LLC
Transfer basis: Certified under the EU–U.S. DPF, UK Extension, and Swiss–U.S. DPF.
Privacy Policy: https://policies.google.com/privacy?hl=en

LinkedIn

Owner: LinkedIn, Inc. with LinkedIn Ireland Unlimited Company as EU controller
Transfer basis: Certified under the EU–U.S. DPF, UK Extension, and Swiss–U.S. DPF.
Privacy Policy: https://www.linkedin.com/legal/privacy-policy

Bluesky

Provider: Bluesky PBLLC
Privacy Policy: https://bsky.social/about/privacy-policy
Transfers: Where data is transferred outside Switzerland/EEA/UK, Bluesky applies the EU Standard Contractual Clauses (SCCs) or equivalent safeguards.

Google Workspace (Gmail, Google Calendar, Google Drive, etc.)

Owner: Google LLC
Transfer basis: Certified under the EU–U.S. DPF, UK Extension, and Swiss–U.S. DPF; where DPF does not apply, SCCs (with UK/Swiss addenda) are used.
Privacy Policy: https://policies.google.com/privacy

Elementor Pro

Owner: Elementor Ltd. (Israel)
Transfer basis: Not applicable – the plugin runs locally on your hosting server and does not transmit end-user personal data to Elementor Ltd.

WP Engine

Owner: WP Engine, Inc. (U.S.)
Transfer basis: Standard Contractual Clauses (SCCs) for transfers outside the EU/CH/UK.
Privacy Policy: https://wpengine.com/legal/privacy/

Calendly

Owner: Calendly, LLC
Transfer basis: Certified under the EU–U.S. DPF, UK Extension, and Swiss–U.S. DPF.
Privacy Policy: https://calendly.com/pages/privacy

SMTP2GO

Owner: SMTP2GO (Sandhills Development Ltd., New Zealand)
Transfer basis: EU/Swiss adequacy (New Zealand); where data is transferred to the U.S., Standard Contractual Clauses (SCCs) apply.
Privacy Policy: https://www.smtp2go.com/privacy/

Cloudflare

Owner: Cloudflare, Inc. (U.S.)
Transfer basis: Certified under the EU–U.S. DPF, UK Extension, and Swiss–U.S. DPF.
Privacy Policy: https://www.cloudflare.com/privacypolicy/

OUR E-MAIL POLICY

If you choose to communicate with us via email, we may retain the content of your email communications, including your email address. These communications are protected under the provisions outlined in this Privacy Policy.

All emails sent to us are treated as confidential. We do not disclose, sell, transfer, or lease our email lists to any third parties, except as specified in this Privacy Policy.

In compliance with the U.S. CAN-SPAM Act, all emails from us will clearly identify the sender’s name and provide explicit instructions on how to contact us. Additionally, our emails will include detailed instructions on how to unsubscribe from our email list.

Each email we send will include a link to unsubscribe from our email list. You can use this link to stop receiving future communications.

Email, SMS, and other third-party channels are not fully secure. We use reasonable safeguards, but once messages leave our systems or transit over third-party networks/devices, confidentiality and delivery may be outside our control. Nothing in this Policy limits our obligations under applicable privacy and data-protection laws.

BASIS OF THIS DATA PROTECTION DECLARATION

This Privacy Policy is designed to meet transparency duties under: EU GDPR, UK GDPR & DPA 2018, Swiss FADP, U.S. laws including COPPA, U.S. CAN-SPAM Act and if applicable, CPRA.

COMPLAINTS

If you have complaints about how we process your data, or you feel that we did not address your concerns, you may contact the Data Protection Authority listed below or the relevant Data Protection Authority in your habitual residence, place of work, or the place of the alleged infringement.

Swiss Federal Data Protection and Information Commissioner (FDPIC)

Phone: +41 58 462 43 95
Website: https://www.edoeb.admin.ch

Federal Trade Commission (FTC) – Bureau of Consumer Protection (United States)

Phone: +1 202-326-2222
Website: https://www.ftc.gov

AMENDMENTS TO THE DATA PROTECTION DECLARATION

We reserve the right to amend this Privacy Policy to reflect changes in legal requirements or modifications to our services and data processing practices. Amendments will apply solely to statements regarding data processing. We may update this Privacy Policy from time to time. If we make material changes, we will notify you (e.g., by email or a notice on our website). Where required by law, we will seek your consent to those changes.

Users are encouraged to regularly review this Privacy Policy.

These Terms were drafted for us by Legally She Can to reflect our commitment to upholding the highest standards in business practices.

If you have any questions or complaints regarding this Privacy Policy, please contact us at kelly.merritt@morethaned.com.

LICENSE AND AI USE RESTRICTIONS